Marketing

E142: The Art of Following Up

“Consistent follow-up is fundamental to building relationships and trust.”

How do you manage your follow-up?

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E141: Organized Sales Process

“Master the 6 stages of client relationships and build a solid sales pipeline.”

Do you have an organized sales process?

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E137: Customer Service Dept.

“Create a great customer service program to avoid misunderstandings and costly disputes.”

Let’s look at your customer service program.

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E132: Marketing Materials

Are you relying on your website and business cards to create your marketing impressions?

Today we look at marketing materials.

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Episode 127 – Tell Your Brand Story

“Tell a story about your brand to build a relationship with your customers.”

Are you telling a story with your marketing messages.

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Episode 122 – Position Your Marketing

“Position your marketing efforts to get your message in the right places.”

Today we take a look at positioning our marketing efforts in the right places.

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Episode 117 – Know Your Target Client

“Gain an advantage by knowing your target clients better than your competition.”

Today we look at defining our target clients and getting to know and understand them.

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Episode 112 – Promote Your Procedures

“Use your procedures and processes to create differentiation for your brand.”

Turn your procedures and processed into sales tools.

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Episode 107 – Partner With Suppliers

“Partner with suppliers and manufacturers to extend your marketing exposure.”

Today we discuss partnering with suppliers to develop some added value marketing plans.

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Episode 102 – Marketing Memes

“Take advantage of marketing memes to help spread your marketing message.”

Today we look at how we can benefit from marketing memes.

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